Social selling, a new approach for communicating with targets and generating the best qualified leads!
Appropriating and using the social media for business ends
Social media and networks are booming and have become part of the everyday life of Group employees. They also constitute a key vehicle for the communication and image of Bolloré Transport & Logistics. Using professional social media is an opportunity for B2B salespeople, for showcasing their expertise, boosting their visibility and developing their professional network.
Les 5 temps forts de la formation au social selling
Social selling objectives
Understanding the impact of digital media in B2B sales (prospecting, networking, mapping, etc.)
Professional branding
Managing one’s image in “expert profile” professional networks
Interaction
Interacting, adding value and sharing relevant content. Promoting Group messages/offers through the social networks
Prospecting
Finding qualified leads: contact people, customisation, making contact
Monitoring and analysis
Defining indicators and tools for measuring the performance of a social selling strategy, analysing performance and establishing a routine
Who does social selling address?
- Salespeople in the field and offices
- Local managers
- Sales administration
- Marketing teams
- Executive assistants
Distance learning: 2 x 2 hours + 1 hour of group coaching
Classroom: 1 day + 1 hour of group coaching
These formats foster the sharing of experience and practice
