On this occasion, the Bolloré Group was able to reaffirm its commitment to gender equality, this year focusing in particular on raising its employees' awareness and training them.
The Bolloré Group reaffirms its commitment to gender equality
Puteaux. 11 April 2023
With a wide geographical and professional diversity, the Bolloré Group is committed to training and communicating on best practices in terms of equality all year round. International Women's Day*, on 8 March, is therefore another opportunity to break down stereotypes and more than ever to put talent before gender.
A training module aimed at combating gender stereotypes was offered to all employees. This training was made compulsory for managers working in the areas of CSR, Human Resources, and Communications.
An educational card game was also developed by the company and made available to around 50 of its offices worldwide, to raise awareness among employees about persistent inequalities between women and men, and to encourage discussions on the subject. In parallel, a digital suggestion box was made available to all employees throughout March to enable them to submit their ideas anonymously around the question "how can we improve gender equality in the workplace?”.
This initiative was accompanied by the launch of the #BEquals interview series. These are video testimonies broadcast on social media, which give the company's women and men the chance to speak about their gender-equal visions and ambitions.
On this day of international rallying, numerous actions were also organised by the Group's subsidiaries around the world.
In India, for example, the Bolloré Logistics teams wanted to show their support by visiting various local associations working to promote the inclusion of women, such as Andh Kanya Prakash Grah Chhatralay, an association that helps blind women, and the Vimala Bhavan Institute, which cares for women with physical or mental disabilities.
In Pakistan, employees were able to take part in a quiz on gender equality issues.
In Thailand, video testimonies from female leaders within the company were produced and broadcast to employees in the Asia region.
Gender equality is one of the Bolloré Group's priority issues, at all levels of the company. Breaking with preconceived ideas, and shining a spotlight on equality are objectives shared by the Group's management teams, human resources and employees.
*Title established by the United Nations.